Online advertising explodes in US. Is Cyprus far behind?

According to Interactive Advertising Bureau’s (ΙΑΒ) latest Internet Advertising Report, United States internet ad revenues hit $31.7 billion in 2011. This is a new record marking a 22% increase over 2010’s numbers. Mobile advertising was the fastest growing segment with 149% year on year increase. The performance of the world’s most dynamic advertising market certainly shows the way forward for less developed ones and Cypriot companies seem to be taking note. The IAB comprises of over 500 media and technology companies that are responsible for selling 86% of online advertising in the United States. IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total ... Read more

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