Google Analytics: How can its top 6 metrics help you build a better digital marketing strategy?

Google Analytics
Most people acknowledge the need to create a website, in order to promote their products or services. If you are here reading this article, chances are you do too. Many business owners go on and create a site that looks amazing and works perfectly in their eyes. Then what? How do you know if visitors can find your site and whether you are reaching the right audience that matches your basic customer profile? What are they doing while they are on your site and how much time are they spending on it? Are they facing any problems? But most importantly… How can a website’s metrics help you with your overall ... Read more

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