The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus.
Before you decide to incorporate Instagram advertising to your overall digital marketing mix do consider if its audience fits in your general marketing strategy and your company’s goals. According to Business Insider, Instagram users are 90% under 35 years old. 68% of its users are female according to Appdata. Although no specific demographic figures exist for Cyprus we do have the feeling that the local audience shares these characteristics.
With Facebook owning Instagram, it comes as no surprise that advertising for Instagram is handled through Facebook’s advertising platform. Advertising options such as geolocation, interest are of course available.
Socialway’s team has the knowledge and expertise to help you design and set up your Instagram advertising campaigns that align with your social media marketing strategy. For more information please contact us at 7000 2665 or via email at [email protected].