Discovering New Competitors with Auction Insights

Expanding to New Markets? Meet Your New Competitors

Venturing into new markets or launching fresh product lines is an exciting milestone for any business. However, entering uncharted territory comes with its challenges—one of the biggest being understanding the competition. Fortunately, Google Ads’ Auction Insights report can help you identify competitors that are also advertising with Google Search Ads and you might not have encountered before.

Why Analyzing Auction Insights Matters

Auction Insights provides data on who you are competing with for ad visibility. It shows metrics like Impression Share, Top Page Rate, Overlap Rate and Position Above Rate, giving you a clear picture of the competition in your new target market.

When you start targeting new locations, demographics, or keywords, your ads will inevitably compete with businesses you may not have previously considered competitors. Understanding their strategies can help you adapt and thrive in the new space.

Steps to Discover New Competitors

1. Run a Campaign Targeting a New Market

Create ad campaigns tailored to the location utilizing keywords you feel are appropriate. Let the campaign run for at least 1-2 weeks to gather actionable data.

2. Access the Auction Insights Report

Navigate to the Auction Insights section in Google Ads to view a list of businesses bidding on the same keywords or targeting similar audiences.

auction insights report

 

3. Analyze Metrics

  • Impression Share: See how often your ads appear compared to competitors.
  • Overlap Rate: Identify competitors who frequently appear alongside your ads.
  • Top of Page Rate: See who dominates premium ad positions.

4. Research New Competitors

Use the list to explore their websites, ad copy, and overall strategy. Look for unique selling points or gaps you can exploit.

5. Refine Your Approach

  • Differentiate: Highlight your unique strengths, such as superior customer service or competitive pricing.
  • Adjust Ads: Tailor your ad copy to stand out from your newly discovered competitors.

Pro Tip: Think Like a Local

In addition to analyzing Auction Insights, consider the cultural nuances, preferences, and trends of your target market. This helps you create ads that resonate deeply with your new audience.

Auction Insights isn’t just a tool for tracking performance, it’s a window into your competitive landscape. By leveraging it effectively, you can uncover new competitors and position your business to shine in new markets.

Ready to uncover hidden opportunities and find your competitors? At Socialway eServices, we provide professional assistance to help you harness the full power of Google Ads. Whether you’re entering new markets or launching fresh campaigns, we’ll guide you every step of the way.

Contact us today and let’s take your campaigns to the next level!