Google Ads Recommendations can be incredibly valuable, but it is important to remember that not every recommendation will benefit your campaigns. Google’s suggestions are based on general data, and they may not always align with your unique goals, audience or budget. That is where a more cautious approach comes in.
Learn how to determine when Google Ads Recommendations are right for your campaigns:
1. Evaluate each recommendation carefully:
Not every recommendation suits every campaign. For instance, Google may suggest adopting Smart Bidding or adding new keywords, which can work well for some accounts but might raise your CPC without boosting conversions in others. Be careful and only implement recommendations that match your strategy.
2. Test with experiments:
Before committing to a recommendation, use Google Ads Experiments to test them. This allows you to compare the new setup with your original campaign in a controlled environment, so you can make informed decisions based on real results.
3. Focus on high-impact recommendations:
Prioritize suggestions that could have a significant impact on your campaign’s key metrics, like Return on Ad Spend (ROAS) or Cost per Action (CPA). Testing new bidding strategies or expanding relevant keywords often yields the best insights.
4. Monitor closely and optimize:
Even if a recommendation performs well in an experiment, keep tracking its impact over time. Campaign and sales needs can shift, so ongoing monitoring and adjustments are often needed to maximize results.
Why Being Selective Matters
While Google Ads Recommendations can be helpful, applying them without validation can sometimes increase costs or misalign your strategy. By carefully testing and choosing only the most relevant recommendations, you ensure each change delivers real value, supports your campaign goals, and drives meaningful results.
Take control of your campaign’s success with strategic testing and careful implementation!
