Digital Marketing

Instagram advertising is now available for Cyprus

The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing ... Read more

Twitter advertising platform is now open for Cyprus!

Twitter is a dynamic social medium with loyal users and high engagement rate. Its users are very active, technology savvy and politically oriented. Twitter users can be opinion leaders and are always interested in news. They exhibit a desire to express opinion on current events. In early September, Twitter opened up its advertising platform to ... Read more

5 things you ought to know about internet usage in Cyprus

If you are considering new ways to promote your business, the internet is a channel you should pay close attention to if you are not already using it. In this article we analyse five important statistical facts about social media usage of Cypriot residences, the age of internet users in Cyprus, the number of computer ... Read more

55.830 Κύπριοι χρήστες κινητής τηλεφωνίας με πρόσβαση στο Διαδίκτυο

Εκρηκτικοί είναι οι ρυθμοί αύξησης της χρήσης του Internet μέσω κινητών τηλεφώνων, σύμφωνα με την έρευνα της Στατιστικής Υπηρεσίας Κύπρου, Χρήση Τεχνολογιών Πληροφοριών και Επικοινωνιών (ΤΠΕ) στα νοικοκυριά 2004-2011. Συγκεκριμένα, από το 2004 μέχρι το 2006 διατηρείται σχετική σταθερότητα, ενώ από το 2009 μέχρι το 2011 οι χρήστες διπλασιάστηκαν με ποσοστό που φτάνει το 16% ... Read more

273 629 Κύπριοι καθημερινώς στο διαδίκτυο

Σύμφωνα με την έρευνα της Στατιστικής Υπηρεσίας Κύπρου, για τη χρήση Τεχνολογιών και Επικοινωνίας στα νοικοκυριά για το 2011, η οποία καλύπτει νοικοκυριά με τουλάχιστον ένα μέλος ηλικίας 16-74, και δείγμα από αστικά και αγροτικά στρώματα κατά επαρχίες, 273 629 Κύπριοι χρησιμοποιούν το διαδίκτυο καθημερινώς. Η χρήση του διαδικτύου από τους Κύπριους σημειώνει αυξητική τάση που ξεπερνά ... Read more

Case study: BATA Cyprus

Company Background Bata (Cyprus) Ltd belongs to the Bata Group, the biggest company in the world in the production and marketing of footwear. The Bata Group was founded in 1894 by Thomas Bata. It operates in over 70 countries around the world through companies controlled by the parent company which is owned by the Bata ... Read more

Google AdWords Coupon Offer

Internet Marketing Socialway was founded on the premise that the internet offers excellent opportunities for a marketer to get a message across to its intended receivers quickly and economically.  Our aim has been to bring to companies and individuals in Cyprus a step closer to realizing their marketing goals by taking advantage of these online opportunities. Google ... Read more

Online advertising explodes in US. Is Cyprus far behind?

According to Interactive Advertising Bureau’s (ΙΑΒ) latest Internet Advertising Report, United States internet ad revenues hit $31.7 billion in 2011. This is a new record marking a 22% increase over 2010’s numbers. Mobile advertising was the fastest growing segment with 149% year on year increase. The performance of the world’s most dynamic advertising market certainly ... Read more

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