Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.
Graphic design matters as it allows you not only to visually communicate with other people, but it helps you to convey ideas in an effective and beautiful way. Graphic design’s importance is often underestimated, but good design can bring some significant business benefits, such as brand recognition, user friendly interface, build trust and inspire confidence and professionalism. Google makes available a great tool that can be used in the design of banner ads. Google Web Designer is this tool and it allows us to make awesome HTML5 web banners with smooth transition effects that work perfectly with your Google AdWords campaign on the Display Network. One idea on all screens is the basic idea of Google ... Read more
Η πρόσφατη συνέντευξη του Ορέστη Μιχαήλ στον ραδιοφωνικό σταθμό SuperSport FM, σχετικά με την υπόθεση Facebook - Cambridge Analytica.
Most people acknowledge the need to create a website, in order to promote their products or services. If you are here reading this article, chances are you do too. Many business owners go on and create a site that looks amazing and works perfectly in their eyes. Then what? How do you know if visitors can find your site and whether you are reaching the right audience that matches your basic customer profile? What are they doing while they are on your site and how much time are they spending on it? Are they facing any problems? But most importantly… How can a website’s metrics help you with your overall ... Read more
Ο Ορέστης Μιχαήλ, Διευθύνων Σύμβουλος στη Socialway, με την ιδιότητα του συντονιστή και καθηγητή στο κλάδο "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College παρουσιάζει και επεξηγεί τα πλεονεκτήματα που μπορούν να αποκτήσουν οι φοιτητές του κλάδου και το μέλλον του Διαδικτυακού Μάρκετινγκ για τις επιχειρήσεις. Δείτε ολόκληρη τη παρουσίαση του διετούς προγράμματος "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College, στην εκπομπή του SIGMA «ΜΕΣΗΜΕΡΙ ΚΑΙ ΚΑΤΙ» με τη Γωγώ Αλεξανδρινού και το Χρήστο Χαραλάμπους. Το επάγγελμα του Digital Marketing συσχετίζεται άμεσα με το Μάρκετινγκ και τη διαφήμιση στο διαδίκτυο. Για να μπορείς να το εξασκήσεις απαιτούνται γνώσεις Μάρκετινγκ και Διαφήμισης καθώς και καλή αντίληψη προγραμματισμού ιστοσελίδων ... Read more
The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing mix do consider if its audience fits in your general marketing strategy and your company’s goals. According to Business Insider, Instagram users are 90% under 35 years old. 68% of its users are female according to Appdata. Although no specific demographic figures exist for Cyprus we do have the feeling that the local audience shares these ... Read more
Twitter is a dynamic social medium with loyal users and high engagement rate. Its users are very active, technology savvy and politically oriented. Twitter users can be opinion leaders and are always interested in news. They exhibit a desire to express opinion on current events. In early September, Twitter opened up its advertising platform to users in Cyprus. The opportunity to advertise to Twitter users is very exciting news! The advertising platform gives significant targeting options and they include geolocation on the country level, gender and interests. Our initial tests show that it is possible to reach the right audience for the needs of each campaign. At Socialway we can ... Read more
If you are considering new ways to promote your business, the internet is a channel you should pay close attention to if you are not already using it. In this article we analyse five important statistical facts about social media usage of Cypriot residences, the age of internet users in Cyprus, the number of computer devices in Cyprus households, the number of people that have internet access and the most popular online activities. This information will help you better understand internet usage in Cyprus and the opportunities that arise from this channel. All data is collected from the Statistical Services of Cyprus website using data from 2013. #1 Social Media ... Read more
Case Study: BATA Cyprus Company Background Bata (Cyprus) Ltd belongs to the Bata Group, the biggest company in the world in the production and marketing of footwear. The Bata Group was founded in 1894 by Thomas Bata. It operates in over 70 countries around the world through companies controlled by the parent company which is owned by the Bata Family and has a network of 5000 outlets serving more than one million customers per day. Bata (Cyprus) Ltd is considered to be one of the largest shoe retailers in Cyprus with a chain of twenty six Stores Island wide. Bata opened its first Cyprus store in Larnaca as early as ... Read more
Internet Marketing Socialway was founded on the premise that the internet offers excellent opportunities for a marketer to get a message across to its intended receivers quickly and economically. Our aim has been to bring to companies and individuals in Cyprus a step closer to realizing their marketing goals by taking advantage of these online opportunities. Google AdWords Google AdWords is one of our favorite online marketing mediums. Among the many benefits of using Google AdWords is that one can target potential customers at the time when they are searching for product or service information. At least one study has found that the ratio of paid search to sales generated is one to six! Google ... Read more