Facebook & Instagram marketing by a Cyprus based Facebook Certified Digital Marketing Associate!

Facebook digital marketing associate badge
Facebook, Instagram and Messenger marketing is becoming more and more challenging. New developments and technologies arise everyday and new regulations make achieving high efficiency in advertising even more difficult! Our Digital marketing lead consultant here at Socialway, Orestis Michael, was recognized for a second time as a Facebook Certified Digital Marketing Associate. This illustrates his proficiency in utilizing the best practices, skills, tools and advertising policies required to buy ads on Facebook, Instagram and Messenger. Facebook is the leading social media and operates the most advanced social media advertising platform and showcases the best social media marketing practices. Our customers in Cyprus and internationally enjoy the benefits of working with ... Read more

Social Media Stories: A powerful brand tool

What makes Social Media Stories so special? Hundreds of millions of people and companies use Facebook, Instagram, Messenger Stories and WhatsApp status every day. Stories combine text, images, video and effects in a full screen, vertical format that allows brands to connect with their audience in a more authentic and playful way. People use Stories to connect with brands and products as well. Businesses also use Stories ads, for a more direct way to reach new audiences and showcase their brand.  Top performing Stories ads integrate branding and key messages at the start.  📍 Tips on creating efficient Stories for your brand:  Put your brand front and center. Integrate branded ... Read more

6 προβλέψεις για τις τάσεις των social media για το 2020!

Οι αλλαγές στα social media είναι συνεχείς και καθημερινές! Γι αυτό είναι σημαντικό να μένουμε ενημερωμένοι με τις νέες τάσεις της τεχνολογίας καθώς και να βρίσκουμε τρόπους για βελτιστοποίηση της χρήσης των υφιστάμενων Μέσων Κοινωνικής Δικτύωσης.   Πιο κάτω καταγράφουμε 6 σημαντικές προβλέψεις σχετικά με τις τάσεις των social media για το 2020, οι οποίες θα σας βοηθήσουν να ετοιμάσετε πιο στοχευμένο Digital Marketing plan: 📍 Tα stories θα γίνουν ακόμη πιο δημοφιλή! Τα Facebook και Instagram stories θα γίνουν ακόμη πιο δημοφιλή μέσα στο 2020. Ο κόσμος θα προτιμά να μοιράζεται τις “μικρές στιγμές” της καθημερινότητας του μέσω των stories και τις “σημαντικότερες στιγμές” μέσω των posts. Το Facebook ... Read more

Today we celebrate World Social Media Day!

social media day
Social Media nowadays have became a huge part of our  lives and are so important and necessary for people as electricity is.

Social Media statistics from 2019 show that there are 3.2 billion Social Media users worldwide.
That means that approximately about 42% of the world population is using Social Media!

Read moreToday we celebrate World Social Media Day!

How is Data revolutionising marketing and sales?

Digital Marketing and Data indeed revolutionised the way we conduct marketing and sales.

Our Managing Partner, Orestis Michael had the opportunity to present at the 2nd Data forum organized by IMH, best practices and revolutionary Digital Marketing techniques to achieve improved results in marketing and sales.

Read moreHow is Data revolutionising marketing and sales?

Facebook Certified Buying Professional from Facebook Blueprint

Orestis Michael Facebook Blueprint

Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.

Cyprus internet usage 2017

What are the top internet activities of Cypriots? How do Cypriots use the internet? What do they shop online? What are the reasons for not buying online? With this report we analyse the most important figures from the internet usage in Cyprus from a business perspective and what that numbers mean to a business owner. Learn at a glance important usage information such as: Internet access in households Devices usage in households Use of the Internet by age, gender and education Individuals use of Internet infographic Use of eCommerce – What they buy and reasons for not buying online The top Internet Activities: What are Cypriots doing online? You can ... Read more

Ραγδαία ανάπτυξη στους τομείς του #DigitalMarketing και του #SocialMediaMarketing!

Ο Ορέστης Μιχαήλ, Διευθύνων Σύμβουλος στη Socialway, με την ιδιότητα του συντονιστή και καθηγητή στο κλάδο "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College παρουσιάζει και επεξηγεί τα πλεονεκτήματα που μπορούν να αποκτήσουν οι φοιτητές του κλάδου και το μέλλον του Διαδικτυακού Μάρκετινγκ για τις επιχειρήσεις. Δείτε ολόκληρη τη παρουσίαση του διετούς προγράμματος "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College, στην εκπομπή του SIGMA «ΜΕΣΗΜΕΡΙ ΚΑΙ ΚΑΤΙ» με τη Γωγώ Αλεξανδρινού και το Χρήστο Χαραλάμπους. Το επάγγελμα του Digital Marketing συσχετίζεται άμεσα με το Μάρκετινγκ και τη διαφήμιση στο διαδίκτυο. Για να μπορείς να το εξασκήσεις απαιτούνται γνώσεις Μάρκετινγκ και Διαφήμισης καθώς και καλή αντίληψη προγραμματισμού ιστοσελίδων ... Read more

Instagram advertising is now available for Cyprus

The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing mix do consider if its audience fits in your general marketing strategy and your company’s goals. According to Business Insider, Instagram users are 90% under 35 years old. 68% of its users are female according to Appdata. Although no specific demographic figures exist for Cyprus we do have the feeling that the local audience shares these ... Read more

What people say?

  • George ChristodoulouGeorge Christodoulou

    Exceptional work delivered for ZEBRA Consultants digital campaigns. Well done to the whole team of Socialway!!!

  • Katia HadjichristodoulouKatia Hadjichristodoulou

    Excellent support on social media matters, helpfull and professional stuff , updated and always willing to help!

  • Ioannou SalomeIoannou Salome

    5*

    Η ομάδα της Socialway έχουν ως σκοπό να οραματίζονται μαζί σου την πορεία της επαγγελματικής σου ανέλιξης !!!
    Το γράφω με μεγάλη συγκίνηση για το συνεχή ενδιαφέρον τους προς την καλύτερη προβολή στο επαγγελματικό μου τομέα, σε όλα τα μέσα κοινωνικής δικτυώσεις και όχι μόνο!!!
    Με εκτίμηση
    Σαλώμη Ιωάννου
    Managing director @ Salomes beauty spa and laser center

  • Nikos K. KyriakidesNikos K. Kyriakides

    Great team. Professional services. Confirmed results. Socialway = directly way to success. Thanks guys.

  • Carolina Lemmen MeyerCarolina Lemmen Meyer

    Amazing people and great service! Highly recommended.

  • Chris MooreChris Moore

    Great people who really do know their stuff! Personal and highly professional approach. Highly recommended

  • Loukas NicolaouLoukas Nicolaou

    Strongly recommend Socialway's SEO services. Excellent.

  • Andreas HadjimitsisAndreas Hadjimitsis

    Top professionals friendly personal approach.
    Proven results

  • Giorgos GeorgiadesGiorgos Georgiades

    Excellent services!!! Highly recommended.

  • Sofia PanayidesSofia Panayides

    Excellent services! Essential for any business looking to promote their page :) Thank you very much Oresti m for your patience and step-by-step guidance!

  • Excellent service. Very prompt and efficient in handling our advertising campaign.

  • Chrysanthos MarouchosChrysanthos MarouchosValue Creation Consulting Ltd (VCC)

    Great services! On time delivery! Professionals and partners we can fully trust for our projects!

  • GLOBAL EXPERTSGLOBAL EXPERTSGlobal Experts

    Socialway team redesigned our corporate website and stationary. There approach and professionalism surprised me in a positive way and the results are stunning!Even though we never met in person, they made me feel that I have a trusted partner for my digital marketing needs.Highly recommended!Keep up the good work!