Today we celebrate World Social Media Day!

social media day
@media (min-width:992px){.empty_space5d2ddb87435ba {padding-top: 32px;}}@media (max-width:991px){.empty_space5d2ddb87435ba {padding-top: 22px;}}@media (max-width:600px){.empty_space5d2ddb87435ba {padding-top: 15px;}} Social Media nowadays have became a huge part of our  lives and are so important and necessary for people as electricity is. Social Media statistics from 2019 show that there are 3.2 billion Social Media users worldwide. That means that approximately about 42% of the world population is using Social Media! In the case of businesses, Social Media presence without the proper strategy is not enough to achieve the desired goals. A well designed marketing strategy can help a business increase brand awareness, boost sales, improve customer loyalty and position a brand as an authority  in their industry.

How is Data revolutionising marketing and sales?

Digital Marketing and Data indeed revolutionised the way we conduct marketing and sales.

Our Managing Partner, Orestis Michael had the opportunity to present at the 2nd Data forum organized by IMH, best practices and revolutionary Digital Marketing techniques to achieve improved results in marketing and sales.

Read moreHow is Data revolutionising marketing and sales?

Cyprus internet usage 2017

What are the top internet activities of Cypriots? How do Cypriots use the internet? What do they shop online? What are the reasons for not buying online? With this report we analyse the most important figures from the internet usage in Cyprus from a business perspective and what that numbers mean to a business owner. Learn at a glance important usage information such as: Internet access in households Devices usage in households Use of the Internet by age, gender and education Individuals use of Internet infographic Use of eCommerce – What they buy and reasons for not buying online The top Internet Activities: What are Cypriots doing online? You can ... Read more

Ραγδαία ανάπτυξη στους τομείς του #DigitalMarketing και του #SocialMediaMarketing!

Ο Ορέστης Μιχαήλ, Διευθύνων Σύμβουλος στη Socialway, με την ιδιότητα του συντονιστή και καθηγητή στο κλάδο "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College παρουσιάζει και επεξηγεί τα πλεονεκτήματα που μπορούν να αποκτήσουν οι φοιτητές του κλάδου και το μέλλον του Διαδικτυακού Μάρκετινγκ για τις επιχειρήσεις. Δείτε ολόκληρη τη παρουσίαση του διετούς προγράμματος "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College, στην εκπομπή του SIGMA «ΜΕΣΗΜΕΡΙ ΚΑΙ ΚΑΤΙ» με τη Γωγώ Αλεξανδρινού και το Χρήστο Χαραλάμπους. Το επάγγελμα του Digital Marketing συσχετίζεται άμεσα με το Μάρκετινγκ και τη διαφήμιση στο διαδίκτυο. Για να μπορείς να το εξασκήσεις απαιτούνται γνώσεις Μάρκετινγκ και Διαφήμισης καθώς και καλή αντίληψη προγραμματισμού ιστοσελίδων ... Read more

Instagram advertising is now available for Cyprus

The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing mix do consider if its audience fits in your general marketing strategy and your company’s goals. According to Business Insider, Instagram users are 90% under 35 years old. 68% of its users are female according to Appdata. Although no specific demographic figures exist for Cyprus we do have the feeling that the local audience shares these ... Read more

Twitter advertising platform is now open for Cyprus!

Twitter is a dynamic social medium with loyal users and high engagement rate. Its users are very active, technology savvy and politically oriented. Twitter users can be opinion leaders and are always interested in news. They exhibit a desire to express opinion on current events. In early September, Twitter opened up its advertising platform to users in Cyprus. The opportunity to advertise to Twitter users is very exciting news! The advertising platform gives significant targeting options and they include geolocation on the country level, gender and interests. Our initial tests show that it is possible to reach the right audience for the needs of each campaign. At Socialway we can ... Read more

5 things you ought to know about internet usage in Cyprus

If you are considering new ways to promote your business, the internet is a channel you should pay close attention to if you are not already using it. In this article we analyse five important statistical facts about social media usage of Cypriot residences, the age of internet users in Cyprus, the number of computer devices in Cyprus households, the number of people that have internet access and the most popular online activities. This information will help you better understand internet usage in Cyprus and the opportunities that arise from this channel. All data is collected from the Statistical Services of Cyprus website using data from 2013. #1 Social Media ... Read more