Expensive equipment is not necessary for great marketing photos.
All you need is a creative mind, plenty of imagination and some basic photography rules.
Facebook & Instagram marketing by a Cyprus based Facebook Certified Digital Marketing Associate!
Facebook, Instagram and Messenger marketing is becoming more and more challenging. New developments and technologies arise everyday and new regulations make achieving high efficiency in advertising even more difficult! Our Digital marketing lead consultant here at Socialway, Orestis Michael, was recognized for a second time as a Facebook Certified Digital Marketing Associate. This illustrates his proficiency in utilizing the best practices, skills, tools and advertising policies required to buy ads on Facebook, Instagram and Messenger. Facebook is the leading social media and operates the most advanced social media advertising platform and showcases the best social media marketing practices. Our customers in Cyprus and internationally enjoy the benefits of working with ... Read more
Social Media Stories: A powerful brand tool
What makes Social Media Stories so special? Hundreds of millions of people and companies use Facebook, Instagram, Messenger Stories and WhatsApp status every day. Stories combine text, images, video and effects in a full screen, vertical format that allows brands to connect with their audience in a more authentic and playful way. People use Stories to connect with brands and products as well. Businesses also use Stories ads, for a more direct way to reach new audiences and showcase their brand. Top performing Stories ads integrate branding and key messages at the start. 📍 Tips on creating efficient Stories for your brand: Put your brand front and center. Integrate branded ... Read more
6 προβλέψεις για τις τάσεις των social media για το 2020!
Οι αλλαγές στα social media είναι συνεχείς και καθημερινές! Γι αυτό είναι σημαντικό να μένουμε ενημερωμένοι με τις νέες τάσεις της τεχνολογίας καθώς και να βρίσκουμε τρόπους για βελτιστοποίηση της χρήσης των υφιστάμενων Μέσων Κοινωνικής Δικτύωσης. Πιο κάτω καταγράφουμε 6 σημαντικές προβλέψεις σχετικά με τις τάσεις των social media για το 2020, οι οποίες θα σας βοηθήσουν να ετοιμάσετε πιο στοχευμένο Digital Marketing plan: 📍 Tα stories θα γίνουν ακόμη πιο δημοφιλή! Τα Facebook και Instagram stories θα γίνουν ακόμη πιο δημοφιλή μέσα στο 2020. Ο κόσμος θα προτιμά να μοιράζεται τις “μικρές στιγμές” της καθημερινότητας του μέσω των stories και τις “σημαντικότερες στιγμές” μέσω των posts. Το Facebook ... Read more
Today we celebrate World Social Media Day!
Social Media nowadays have became a huge part of our lives and are so important and necessary for people as electricity is.
Social Media statistics from 2019 show that there are 3.2 billion Social Media users worldwide.
That means that approximately about 42% of the world population is using Social Media!
The importance of HTTPS
Did you ever wonder what HTTPS means? The “S” in HTTPS stands for “Secure”. That means HTTPS is the secure version of the standard “hypertext transfer protocol” (HTTP) your web browser uses. How it works: In ‘Secure’ websites, all the data get encrypted and only the recipient can read them. In this way we keep sensitive data, such as the number of our card safe. If your website doesn't include an "S" on your domain, contact us to help you implement it!
How is Data revolutionising marketing and sales?
Digital Marketing and Data indeed revolutionised the way we conduct marketing and sales.
Our Managing Partner, Orestis Michael had the opportunity to present at the 2nd Data forum organized by IMH, best practices and revolutionary Digital Marketing techniques to achieve improved results in marketing and sales.
Facebook Certified Buying Professional from Facebook Blueprint
Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.
Google Web Designer – A powerful tool for banner ad creation
Graphic design matters as it allows you not only to visually communicate with other people, but it helps you to convey ideas in an effective and beautiful way. Graphic design’s importance is often underestimated, but good design can bring some significant business benefits, such as brand recognition, user friendly interface, build trust and inspire confidence and professionalism. Google makes available a great tool that can be used in the design of banner ads. Google Web Designer is this tool and it allows us to make awesome HTML5 web banners with smooth transition effects that work perfectly with your Google AdWords campaign on the Display Network. One idea on all screens is the basic idea of Google ... Read more
Συνέντευξη Ορέστη Μιχαήλ για Facebook – Cambridge Analytica στο SuperSport FM
Η πρόσφατη συνέντευξη του Ορέστη Μιχαήλ στον ραδιοφωνικό σταθμό SuperSport FM, σχετικά με την υπόθεση Facebook - Cambridge Analytica.
