Facebook Certified Buying Professional from Facebook Blueprint

Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook. What is Facebook Blueprint and Facebook Certified Buying Professional? As stated at the official Facebook website, "Blueprint Certification is Facebook's credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact." What that means for Socialway's clients? Socialway's clients can have ... Read more

Google Web Designer – A powerful tool for banner ad creation

Graphic design matters as it allows you not only to visually communicate with other people, but it helps you to convey ideas in an effective and beautiful way. Graphic design’s importance is often underestimated, but good design can bring some significant business benefits, such as brand recognition, user friendly interface, build trust and inspire confidence and professionalism. Google makes available a great tool that can be used in the design of banner ads. Google Web Designer is this tool and it allows us to make awesome HTML5 web banners with smooth transition effects that work perfectly with your Google AdWords campaign on the Display Network. One idea on all screens is the basic idea of Google ... Read more

Cyprus internet usage 2017

What are the top internet activities of Cypriots? How do Cypriots use the internet? What do they shop online? What are the reasons for not buying online? With this report we analyse the most important figures from the internet usage in Cyprus from a business perspective and what that numbers mean to a business owner. Learn at a glance important usage information such as: Internet access in households Devices usage in households Use of the Internet by age, gender and education Individuals use of Internet infographic Use of eCommerce – What they buy and reasons for not buying online The top Internet Activities: What are Cypriots doing online? You can ... Read more

Google Analytics: How can its top 6 metrics help you build a better digital marketing strategy?

Google Analytics
Most people acknowledge the need to create a website, in order to promote their products or services. If you are here reading this article, chances are you do too. Many business owners go on and create a site that looks amazing and works perfectly in their eyes. Then what? How do you know if visitors can find your site and whether you are reaching the right audience that matches your basic customer profile? What are they doing while they are on your site and how much time are they spending on it? Are they facing any problems? But most importantly… How can a website’s metrics help you with your overall ... Read more

Ραγδαία ανάπτυξη στους τομείς του #DigitalMarketing και του #SocialMediaMarketing!

Ο Ορέστης Μιχαήλ, Διευθύνων Σύμβουλος στη Socialway, με την ιδιότητα του συντονιστή και καθηγητή στο κλάδο "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College παρουσιάζει και επεξηγεί τα πλεονεκτήματα που μπορούν να αποκτήσουν οι φοιτητές του κλάδου και το μέλλον του Διαδικτυακού Μάρκετινγκ για τις επιχειρήσεις. Δείτε ολόκληρη τη παρουσίαση του διετούς προγράμματος "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College, στην εκπομπή του SIGMA «ΜΕΣΗΜΕΡΙ ΚΑΙ ΚΑΤΙ» με τη Γωγώ Αλεξανδρινού και το Χρήστο Χαραλάμπους. Το επάγγελμα του Digital Marketing συσχετίζεται άμεσα με το Μάρκετινγκ και τη διαφήμιση στο διαδίκτυο. Για να μπορείς να το εξασκήσεις απαιτούνται γνώσεις Μάρκετινγκ και Διαφήμισης καθώς και καλή αντίληψη προγραμματισμού ιστοσελίδων ... Read more

Instagram advertising is now available for Cyprus

The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing mix do consider if its audience fits in your general marketing strategy and your company’s goals. According to Business Insider, Instagram users are 90% under 35 years old. 68% of its users are female according to Appdata. Although no specific demographic figures exist for Cyprus we do have the feeling that the local audience shares these ... Read more

Twitter advertising platform is now open for Cyprus!

Twitter is a dynamic social medium with loyal users and high engagement rate. Its users are very active, technology savvy and politically oriented. Twitter users can be opinion leaders and are always interested in news. They exhibit a desire to express opinion on current events. In early September, Twitter opened up its advertising platform to users in Cyprus. The opportunity to advertise to Twitter users is very exciting news! The advertising platform gives significant targeting options and they include geolocation on the country level, gender and interests. Our initial tests show that it is possible to reach the right audience for the needs of each campaign. At Socialway we can ... Read more

5 things you ought to know about internet usage in Cyprus

If you are considering new ways to promote your business, the internet is a channel you should pay close attention to if you are not already using it. In this article we analyse five important statistical facts about social media usage of Cypriot residences, the age of internet users in Cyprus, the number of computer devices in Cyprus households, the number of people that have internet access and the most popular online activities. This information will help you better understand internet usage in Cyprus and the opportunities that arise from this channel. All data is collected from the Statistical Services of Cyprus website using data from 2013. #1 Social Media ... Read more

55.830 Κύπριοι χρήστες κινητής τηλεφωνίας με πρόσβαση στο Διαδίκτυο

Εκρηκτικοί είναι οι ρυθμοί αύξησης της χρήσης του Internet μέσω κινητών τηλεφώνων, σύμφωνα με την έρευνα της Στατιστικής Υπηρεσίας Κύπρου, Χρήση Τεχνολογιών Πληροφοριών και Επικοινωνιών (ΤΠΕ) στα νοικοκυριά 2004-2011. Συγκερκιμένα, από το 2004 μέχρι το 2006 διατηρείται σχετική σταθερότητα, ενώ από το 2009 μέχρι το 2011 οι χρήστες διπλασιάστηκαν με ποσοστό που φτάνει το 16% και αριθμό Κύπριων χρηστών 55.830. Η γνώση αυτού του συνόλου χρηστών μας επιτρέπει τη στόχευση ξεχωριστά του κάθε χρήστη και παράλληλα ανακουφίζει τους διαφημιζόμενους που βλέπουν τους τηλεθεατές των τηλεοπτικών εκπομπών να «αγνοούν» τις διαφημίσεις, αλλάζοντας κανάλι. Η μικρή οθόνη των κινητών συνιστά επομένως, ένα αποτελεσματικό εργαλείο προβολής διαφημίσεων. Πηγή: Στατιστική Υπηρεσία Κύπρου, Χρήση Τεχνολογιών ... Read more