Facebook & Instagram marketing by a Cyprus based Facebook Certified Digital Marketing Associate!

Facebook digital marketing associate badge
Facebook, Instagram and Messenger marketing is becoming more and more challenging. New developments and technologies arise everyday and new regulations make achieving high efficiency in advertising even more difficult! Our Digital marketing lead consultant here at Socialway, Orestis Michael, was recognized for a second time as a Facebook Certified Digital Marketing Associate. This illustrates his proficiency in utilizing the best practices, skills, tools and advertising policies required to buy ads on Facebook, Instagram and Messenger. Facebook is the leading social media and operates the most advanced social media advertising platform and showcases the best social media marketing practices. Our customers in Cyprus and internationally enjoy the benefits of working with ... Read more

Social Media Stories: A powerful brand tool

What makes Social Media Stories so special? Hundreds of millions of people and companies use Facebook, Instagram, Messenger Stories and WhatsApp status every day. Stories combine text, images, video and effects in a full screen, vertical format that allows brands to connect with their audience in a more authentic and playful way. People use Stories to connect with brands and products as well. Businesses also use Stories ads, for a more direct way to reach new audiences and showcase their brand.  Top performing Stories ads integrate branding and key messages at the start.  📍 Tips on creating efficient Stories for your brand:  Put your brand front and center. Integrate branded ... Read more

6 προβλέψεις για τις τάσεις των social media για το 2020!

Οι αλλαγές στα social media είναι συνεχείς και καθημερινές! Γι αυτό είναι σημαντικό να μένουμε ενημερωμένοι με τις νέες τάσεις της τεχνολογίας καθώς και να βρίσκουμε τρόπους για βελτιστοποίηση της χρήσης των υφιστάμενων Μέσων Κοινωνικής Δικτύωσης.   Πιο κάτω καταγράφουμε 6 σημαντικές προβλέψεις σχετικά με τις τάσεις των social media για το 2020, οι οποίες θα σας βοηθήσουν να ετοιμάσετε πιο στοχευμένο Digital Marketing plan: 📍 Tα stories θα γίνουν ακόμη πιο δημοφιλή! Τα Facebook και Instagram stories θα γίνουν ακόμη πιο δημοφιλή μέσα στο 2020. Ο κόσμος θα προτιμά να μοιράζεται τις “μικρές στιγμές” της καθημερινότητας του μέσω των stories και τις “σημαντικότερες στιγμές” μέσω των posts. Το Facebook ... Read more

The importance of HTTPS

The importance of HTTPS
Did you ever wonder what HTTPS means? The “S” in HTTPS stands for “Secure”. That means HTTPS is the secure version of the standard “hypertext transfer protocol” (HTTP) your web browser uses. How it works: In ‘Secure’ websites, all the data get encrypted and only the recipient can read them. In this way we keep sensitive data, such as the number of our card safe. If your website doesn't include an "S" on your domain, contact us to help you implement it!

Facebook Certified Buying Professional from Facebook Blueprint

Orestis Michael Facebook Blueprint

Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.

Google Web Designer – A powerful tool for banner ad creation

Graphic design matters as it allows you not only to visually communicate with other people, but it helps you to convey ideas in an effective and beautiful way. Graphic design’s importance is often underestimated, but good design can bring some significant business benefits, such as brand recognition, user friendly interface, build trust and inspire confidence and professionalism. Google makes available a great tool that can be used in the design of banner ads. Google Web Designer is this tool and it allows us to make awesome HTML5 web banners with smooth transition effects that work perfectly with your Google AdWords campaign on the Display Network. One idea on all screens is the basic idea of Google ... Read more

What people say about us

  • Antonis VarnavaAntonis VarnavaShoham

    Alecos and the team from Socialway are always very helpful.They helped us with something very urgent even on a Sunday!

  • Excellent service. Very prompt and efficient in handling our advertising campaign.

  • Chrysanthos MarouchosChrysanthos MarouchosValue Creation Consulting Ltd (VCC)

    Great services! On time delivery! Professionals and partners we can fully trust for our projects!

  • GLOBAL EXPERTSGLOBAL EXPERTSGlobal Experts

    Socialway team redesigned our corporate website and stationary. There approach and professionalism surprised me in a positive way and the results are stunning!Even though we never met in person, they made me feel that I have a trusted partner for my digital marketing needs.Highly recommended!Keep up the good work!