Love or hate the Google Analytics 4 platform, it is here to stay! The metrics do not all align perfectly with what was used in Universal Analytics, the platform GA4 replaced. To help you understand better what these metrics mean, here is a compilation of the most important metrics definitions and what they mean.
Did you ever wonder what HTTPS means? The “S” in HTTPS stands for “Secure”. That means HTTPS is the secure version of the standard “hypertext transfer protocol” (HTTP) your web browser uses. How it works: In ‘Secure’ websites, all the data get encrypted and only the recipient can read them. In this way we keep ... Read more