GOOGLE
ADS

Despite the popular perception that Google is a search engine, reality is that Google, through its Google Search Ads ad serving platform, is one of the world’s largest advertising networks. The vast majority of the Internet’s giant does in fact come from advertising. In 2021, Google’s ads worldwide revenue was a whopping US $209 billion out of US $257 billion total revenue!

Socialway is in a unique position to assist you in utilizing this powerful tool to reach your target audience. We are a recognized Google Ads Certified Partner and we employ specialists with both marketing and technical expertise.

VALUE FOR MONEY ONLINE
ADVERTISING

How can this platform be so successful and bring in so much revenue for Google? The simple answer is that it works. For many companies wishing to promote products and services, advertising on Google is a value for money way of presenting their offers to ready to buy customers. Companies in Cyprus can of course use this advertising channel to reach their marketing goals economically.

GOOGLE SEARCH ENGINE
MARKETING

Google AdWords offers two ways to communicate an eMarketing message to your targeted audience. The first, and usually the most important one to marketers.  is through its search engine where text ads relevant to queries being made on it are served to a user and utilizes the Pay Per Click (PPC) model. If done correctly this is a high impact method of delivering advertising to a person looking for more information or ready to buy what you offer. For example if a user searches for “Larnaca Airport Taxi” on Google it is possible to serve an ad for a provider of taxi services. Ads can be geographically targeted only to Cyprus down to the district or city level, i.e. Nicosia, Limassol, Larnaca etc, if desired. Google Ads for search also offers a dazzling array of other targeting options. These include age and gender segmentation, targeting according and even retargeting past website visitors.

GOOGLE SEARCH ENGINE
MARKETING

Google AdWords offers two ways to communicate an eMarketing message to your targeted audience. The first, and usually the most important one to marketers.  is through its search engine where text ads relevant to queries being made on it are served to a user and utilizes the Pay Per Click (PPC) model. If done correctly this is a high impact method of delivering advertising to a person looking for more information or ready to buy what you offer.

For example if a user searches for “Larnaca Airport Taxi” on Google it is possible to serve an ad for a provider of taxi services. Ads can be geographically targeted only to Cyprus down to the district or city level, i.e. Nicosia, Limassol, Larnaca etc, if desired. Google Ads for search also offers a dazzling array of other targeting options. These include age and gender segmentation, targeting according and even retargeting past website visitors.

GOOGLE DISPLAY NETWORK
ADVERTISING

The Google Display Network (GDN) is an excellent tool to create awareness for your products or services. Google Ads serves ads through a huge number of associate web sites and other online properties called the Display Network with a choice of utilizing either PPC or Cost Per Thousand impressions (CPM).

These web sites present to their users text and image ads through a sophisticated selection process. An advertiser may opt to show banner ads in specific web sites or apps popular with an audience of interest, choose to show ads across the network wherever relevant content is present or target ads to people that have visited specific pages on the advertiser’s web site. Delivering advertising through Google’s Display Network is a cost effective way of enhancing branding and introducing new products and services to Cyprus, or even higher defined geolocations. It is possible to confine ads to districts such as Nicosia, Limassol or even go to finer levels such as Strovolos.