Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.
What is Facebook Blueprint and Facebook Certified Buying Professional?
As stated at the official Facebook website, “Blueprint Certification is Facebook’s credentialing program for digital advertising professionals who demonstrate advanced proficiency in Facebook marketing. The Facebook Certified Buying Professional credential is awarded to digital advertising professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.”
What that means for Socialway’s clients?
Socialway’s clients can have now the additional confidence that they work with a Facebook certified professional and a digital marketing agency with advanced-level proficiency in the era of social media marketing.
Companies that work with Facebook certified professionals maximize their campaigns impact and get access to insightful information presented by Facebook. Most importantly, Facebook certified professionals have the proven expertise to execute advanced level Facebook and Instagram marketing techniques with meaningful results that complement business objectives.
The advanced level of the Blueprint courses, in combination with proctored exams ensure the high level of expertise and the ability to run Facebook and Instagram campaigns in Cyprus and across the globe.
A few words from Orestis Michael regarding his experience with Facebook Blueprint.
“I have been working with the Facebook advertising platform since 2009. Before the creation of Blueprint we had to always search and crosscheck in various sources to seek information on how things work and what were the latest Facebook marketing practices and trends.
Blueprint is now our one stop source for Facebook and Instagram marketing information and best practices.
There are around 80 courses in the Blueprint program and new ones are constantly added or updated. Some of my favorite courses that I strongly believe will add value to what we offer to our customers are:
- Facebook and TV
- Expand Across Borders with Facebook
- Turn Shoppers Into Buyers With Dynamic Ads
- Drive Store Visits and In-Store Sales With the Store Visits Objective
- Simplifying Lead Generation in a Cross-Device World
- Plan Reach and Frequency Campaigns with Campaign Planner
- Brand Safety Across the Facebook Family of Apps and Services
To get the Blueprint certification is not an easy task and that makes me even prouder to be one of the few, if not the first, who holds it in Cyprus.”