Using various video styles on social media can boost engagement and reach more people. A report by Simplilearn shows that 64% of people are more likely to purchase a product after watching a brand’s video on social media, highlighting the power of video marketing.
What types of videos work best on social media?
Different kinds of videos do well on social media, but not all will suit everyone. Try making videos of different types and lengths to see what your audience likes best.
Long videos are great for teaching, sharing stories, showcasing products, or boosting sales. Unlike short videos, they provide more details, making them perfect for viewers who want in-depth information on a topic.
Short videos are the best for social media marketing, according to a HubSpot study. They are low-cost, easy to make, and usually last 15-30 seconds. You can share them on any platform that allows short videos, and people can watch them on any device.
Livestreams are live videos that let creators interact with their audience in real time and help grow their brand. Whether it’s a tutorial, a customer review, or a Q&A session, people enjoy live videos because they feel real and unedited. This makes livestreams a great part of any content plan.
Here are five easy ways to make your videos more engaging!
1. Make content that matters to your audience
To make engaging videos, you need to know who you’re creating them for. This means understanding what they like, what challenges they face, and what keeps them interested. The better you know your audience, the more engaging your videos will be.
Metrics are important because they give you useful information about your audience. The more you understand them, the easier it is to make videos that match their interests and needs.
2. Use vivid images and strong visuals
The human brain processes images 60,000 times quicker than text. We are naturally very focused on what we see.
Mix animations, moving graphics, smooth transitions, and moving text. You can also experiment with colors, contrasts, and color effects to create different moods or feelings.
3. Share a story through your video
Telling stories is a natural part of being human, deeply rooted in our past and how we think.
In marketing, especially with videos, using storytelling can greatly boost engagement. A good story in a video connects with the audience much better than just sharing facts or instructions.
4. Include useful interactions
Create fun online videos with interactive quizzes or polls, and add clickable links that guide viewers to more content, helpful resources, or actions you want them to take. Encourage viewers to leave comments, ask questions, and share their opinions to build a community and keep them engaged.
5. Be genuine
Having a genuine personality makes people feel like they can trust you. It helps them decide if they connect with you enough to believe what you’re saying and act on it.
78% of consumers say they prefer video marketing that feels real and relatable over videos that are just polished and high-quality.
Videos are a powerful tool for boosting engagement on social media. By experimenting with different types of videos whether long, short, or livestreams, you can find what resonates best with your audience.
