The social media revolution offers a strong voice to the consumer.
Each individual can now communicate with any organization, brand or celebrity. This communication revolution is an opportunity if you take advantage of it, but it can be a threat if you do not carefully monitor it.
Our monitoring approach is a hybrid combination of automated tools set up so that they signal any conversations of importance, coupled with our in depth knowledge and experience in handling crisis, arguments and conversations online.
Brand Reputation Monitoring
If you are investing money, time and effort to promote your brand, you may also want to protect it from a possible viral crisis that can damage it.
We combine reliable internet and social media monitoring tools with our hands on experience to track and investigate relevant conversations on the web and their source of them.
After careful screening of the conversations we inform you what matters to you and suggest a course of action.
This way you do not have to deal with sorting out what is important and what is junk, nor worry that someone is talking about your brand and you do not have a clue about it.
Would you like to be informed on what steps your competition is taking online?
Imagine getting a daily email of what your competitors are publishing online and on their social media!
Again our sorting approach is very similar to what we do for reputation management. After an in-depth analysis and one-to-one meeting we identify the key competitors, the social media we want to track and the key products we want to monitor.
The rest is on us. You get a daily or weekly competitor report and you can focus on what your strategy needs to be.