Diamando Demetriadou 
Building a fast and user-friendly website is important for any business in today’s online world. Website development can be challenging, especially if you do not have a good plan in place. To make sure a website is successful, it is important to avoid some common mistakes. Let’s take a look at the most frequent website … Read more
Building a large social media following is a great achievement, but the real challenge is turning those followers into loyal customers. Social algorithms have changed—followers no longer play as vital a role in reach and sales as they used to. Many users engage with your brand, liking posts, watching videos, or visiting your website, but … Read more
“I thought he was safe in his room.” This chilling statement from the Netflix documentary Adolescence resonates deeply with many parents. It reflects a common misconception—assuming that a child is safe simply because they are physically at home. The internet, however, has no walls, no locked doors, and no physical barriers. Instead, it serves as … Read more
Running ads 24/7 might seem like a good idea, but in reality, not all hours or days deliver the same results. Some periods may have high impressions but low conversions, which means wasted budget and lower return on investment (ROI). By analyzing your ad performance data, you can identify non-productive times and adjust scheduling to … Read more
Using various video styles on social media can boost engagement and reach more people. A report by Simplilearn shows that 64% of people are more likely to purchase a product after watching a brand’s video on social media, highlighting the power of video marketing. What types of videos work best on social media? Different kinds … Read more
When building a website, selecting the right content management system (CMS) is one of the most important decisions you will make. Your CMS not only dictates how your website looks and operates but also impacts how easily you can manage it in the long term. Among the many CMS options available today, WordPress has become … Read more
In the fast-paced world of social media, consistency is everything. Whether you’re a small business or a global brand, maintaining a steady presence can make or break your digital marketing efforts. Why is Consistency Important? Builds Trust and Credibility When your audience knows when to expect your content, they are more likely to engage with … Read more
Expanding to New Markets? Meet Your New Competitors Venturing into new markets or launching fresh product lines is an exciting milestone for any business. However, entering uncharted territory comes with its challenges—one of the biggest being understanding the competition. Fortunately, Google Ads’ Auction Insights report can help you identify competitors that are also advertising with … Read more
Social media is a world of constant evolution. What worked yesterday might not work tomorrow, and trends often change faster than we can keep up. For brands, creators, and marketers, staying updated isn’t just a choice—it’s a necessity to remain relevant and competitive. Let’s dive into why keeping up with social media trends is crucial … Read more