Diamando Demetriadou 
The visual appeal of your website is crucial for attracting and retaining visitors. A well-chosen color palette and font selection can significantly enhance the user experience and contribute to your brand identity. Here are some key considerations: Font Selection: Readability is Key: Prioritize fonts that are easy to read on screen. Avoid overly decorative or … Read more
When running Google Ads, driving traffic to your website is only half the battle. The other half—and arguably the most critical—is ensuring your landing page is relevant to your ad. Low relevance can lead to high bounce rates, wasted ad spend and missed conversions. Here is how to make sure your landing page delivers on … Read more
Social media isn’t just about posting content—it’s about building relationships. The most successful brands and creators don’t just broadcast their messages; they actively engage with their audience. This connection fosters loyalty, trust, and a sense of community, which are invaluable in today’s competitive digital space. Why Engagement Matters 1. Builds Relationships Responding to comments and … Read more
Your website is often the first impression people get of your business, so creating a consistent visual presentation is essential in making this first contact a positive one. A well-designed website is not just about looking good—it is about creating a smooth, engaging experience that leaves a lasting impression on visitors. Whether you’re a small … Read more
Google Ads Recommendations can be incredibly valuable, but it is important to remember that not every recommendation will benefit your campaigns. Google’s suggestions are based on general data, and they may not always align with your unique goals, audience or budget. That is where a more cautious approach comes in. Learn how to determine when … Read more
Understanding your audience is key to doing well on social media. When you know who your followers are and what they like, you can create content that connects with them. Here’s how to get to know your audience better: 1. Get Feedback Ask your audience what they think! Create fun polls or ask questions in … Read more
If you are building a WordPress website or making changes to an existing one, you might have come across the term “child theme”. But what exactly is it, and why is it important for your site? In this article, we will explain what a child theme is, the benefits of using one and why it … Read more
When it comes to Google Ads, it is easy to get caught up in keyword strategies, bidding techniques and crafting the perfect ad copy. While these are essential elements for a successful campaign, there is another powerful tool that’s often overlooked by many advertisers: Ad Extensions. Ad extensions are a game-changer for improving your ads’ … Read more
In the bustling world of social media, where countless posts are shared every minute, it can be tempting to believe that more is better. Many businesses and individuals feel pressured to post constantly, thinking that this will lead to increased engagement and visibility. However, the truth is that high-quality content consistently outperforms sheer volume. Here’s … Read more
Running a successful Google Ads campaign requires more than just picking the right keywords that will trigger your ads, you also need to know which keywords to avoid. That’s where negative keywords come in. Read the article to learn how negative keywords work, why they are essential and how using them can save you money … Read more