Running ads 24/7 might seem like a good idea, but in reality, not all hours or days deliver the same results. Some periods may have high impressions but low conversions, which means wasted budget and lower return on investment (ROI).
By analyzing your ad performance data, you can identify non-productive times and adjust scheduling to focus on high-converting hours and days.
Benefits of Excluding Low-Converting Hours & Days:
✅ Maximizes Budget Efficiency – Spend more on times that drive actual conversions and have more impressions.
✅ Improves ROI – Focus ad spend on high-performing time slots.
✅ Reduces Wasted Ad Spend – Avoid spending on clicks that rarely lead to sales or leads.
✅ Enhances Ad Performance – Higher conversion rates can boost Quality Score and lower cost per click (CPC).
How to Identify Low-Converting Hours & Days
1. Check Google Ads Reports – Use the ‘Time’ reports in Google Ads to see performance by hour and day.
2. Analyze Conversion Data – Identify trends in conversion rates across different time slots.
3. Look at Cost Per Acquisition (CPA) – Exclude time slots with high CPA and low conversions.
4. Consider Industry Trends – Some industries see natural drops in conversions during specific hours (e.g., B2B services may perform poorly on weekends).
How to Exclude Low-Converting Hours & Days
Go to Google Ads Dashboard, navigate to the Ad Schedule Tab and adjust your bid modifiers. Increase bids for high-converting times and reduce or eliminate bids for low-performing hours/days. Moreover, you can pause ads during ineffective time slots. If a particular time consistently underperforms, consider pausing ads entirely during that period. Lastly, you should always monitor & optimize the campaigns! Excluding low-converting hours and days isn’t a one-time task. Regularly monitor your ad performance and make adjustments to ensure you’re always maximizing your ad spend.
Automate the Process with Smart Bidding & Automated Campaigns
While manually adjusting ad schedules can be effective, you can automate the process with Google Ads Smart Bidding strategies.
✅ Target ROAS – Automatically adjusts bids based on conversion value, ensuring you bid more when conversions are likely.
✅ Maximize Conversions – Uses machine learning to allocate your budget where it’s most effective, eliminating wasteful spend on low-converting hours.
✅ Enhanced CPC – Automatically raises or lowers bids based on conversion likelihood, reducing the need for manual scheduling.
✅ Performance Max Campaigns – Google’s AI-driven campaign type automatically adjusts bids, placements, and schedules to optimize conversions.
Using these automated strategies, Google Ads can analyze trends in real time and adjust ad schedules dynamically, ensuring your budget is spent at the most optimal times without constant manual intervention.
Ready to Maximize Your Google Ads Performance?
As a Google Ads Certified Partner, Socialway has extensive experience in running high-performing campaigns that drive real results!
Contact us today to see how we can help you maximize your ROI!
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