Facebook Marketing Strategy Approach
Facebook, a platform with more than 1.9 billion worldwide users monthly users, is for many organizations the most important social mass media they can use to promote their brand, products and services. In Cyprus Facebook penetration use is even more impressive with the number of users estimated to be just shy of the million mark.
As Socialway we have the experience and the expertise to form and apply complete Facebook marketing strategies that can take full advantage of its marketing potential. Facebook’s interface is ever changing and gets progressively more complicated with new features and possibilities added continuously. With many years of hands on experience, we have the expertise to ensure your presence on Facebook is as powerful as it should be.
Our Facebook marketing approach is to identify and target the market audience that is interested in your product or service and apply a cost effective strategy to achieve your goals. Goals can range from increasing brand awareness, website traffic, boosting product sales or increasing the brand engagement and page’s Likes. For each goal we employ a specific strategy that draws on our experience in what works in our market. Please see below a short presentation of our Facebook services along with some examples on what we have used to help some of our customers achieve their goals.
Facebook Marketing Services
If you feel that you need help in maintaining your organization’s Facebook page so that it will receive the traffic it deserves, engage positively with your specific targeted audience as well as your customers, and eventually generate sales, you are in the right place.
Continue scrolling down to get a taste of our Facebook marketing services.
Facebook Page Design
By designing your company’s Facebook page you give the opportunity to your Facebook page visitors to better understand your business. Facebook tabs are like having a mini website on Facebook with the ability to present your content in a photo gallery, video presentation, pdf menu presentation or ask for data via an online form. Socialway eServices has the expertise to design and develop your Business Facebook Page in order to achieve your goals. Our competitive prices, attention to detail and tailor made solutions mark Socialway as your perfect partner for custom Facebook application development.
Facebook Competitions, Coupons and Sweepstakes
Competitions and Sweepstakes are extremely powerful tools for Facebook page traffic generation. With the correct strategy and promotion we can increase brand awareness and member engagement for your business. With the experience of running Facebook competitions and sweepstakes we can advise and implement the optimal application to serve your needs. Below you can see a sample of past competitions we ran for some of our customers.
Facebook Advertising Campaigns
We design and manage Facebook advertising campaigns aiming for the lowest possible cost and maximum return. Our objective is to identify the target market segment that is interested in your product or service in order to drive relevant traffic and achieve your general marketing strategy goals.
Facebook advertising platform allow us leverage people-based targeting to deliver your advert message to the people that mostly matter to your business, across multiple devices to the people. Our proficiency and experience in crafting Facebook advertising campaigns for the Cyprus as well as the international market is the key to your Facebook marketing success.
Facebook Page Content Creation and Communication Monitoring
Following your company’s marketing strategy and values, we create fresh designs and relevant content to inform and engage your facebook page community. Our creative team will consistently provide you with new ways to present your products, services, events and unique selling points. Competitions, sweepstakes and engaging ideas are in our core business and we will suggest and include them in the monthly calendar according to the company marketing needs.
Under the directions of your marketing department we run an affordable program of monitoring Facebook page and handling the communication on your behalf. We undertake timely day to day interaction, socially engaging your fan base while at the same time projecting a consistent, professional image of your organization.
Facebook Marketing Training Program
Need to handle communication and plannig in house? Not a problem!
Based on each client’s needs and objectives, we offer a hands on training program in order to help maximize the efficiency of the interaction between your fans and your Facebook Page. Increasing the engagement on your page can be a goal by itself as going viral can boost number of fans and brand awareness. We will create for you a customized, sensible update strategy that produces results and makes you in the eyes of your members a trusted authority in your field.
We will then stand by you and support you on the advance level marketing efforts.
Below you can see some of our clients that took our Facebook page training program and which gave them the know-how to be able to plan, update and maintain their Facebook page on their own.
Facebook Statistical Analysis Report
With insightful and qualitative analysis we strive to paint a clear picture of fan-page interaction. Our Facebook ad reports will give you an understanding on what makes your customers click!
In addition, Facebook page insights can give us instant feedback of what people like most about the material we post and thus we can the updating strategy accordingly.
Finally, Facebook insight tools can be a handy market research tool that will give you a first idea of a target audience demographics and interests in Cyprus or in another Country.
If you are looking for a solution for your Facebook management needs contact us for a free meeting to analyze your needs. We would be happy to help create a marketing strategy that works for you!