Google Ads is a powerful way to help your business grow. It helps you connect with possible customers, bring visitors to your website, and increase sales. However, if not managed properly, it can be a waste of money. A lot of advertisers, especially those new to Google Ads, often make simple mistakes that waste their … Read more
Running ads 24/7 might seem like a good idea, but in reality, not all hours or days deliver the same results. Some periods may have high impressions but low conversions, which means wasted budget and lower return on investment (ROI). By analyzing your ad performance data, you can identify non-productive times and adjust scheduling to … Read more
Expanding to New Markets? Meet Your New Competitors Venturing into new markets or launching fresh product lines is an exciting milestone for any business. However, entering uncharted territory comes with its challenges—one of the biggest being understanding the competition. Fortunately, Google Ads’ Auction Insights report can help you identify competitors that are also advertising with … Read more
When running Google Ads, driving traffic to your website is only half the battle. The other half—and arguably the most critical—is ensuring your landing page is relevant to your ad. Low relevance can lead to high bounce rates, wasted ad spend and missed conversions. Here is how to make sure your landing page delivers on … Read more
Google Ads Recommendations can be incredibly valuable, but it is important to remember that not every recommendation will benefit your campaigns. Google’s suggestions are based on general data, and they may not always align with your unique goals, audience or budget. That is where a more cautious approach comes in. Learn how to determine when … Read more
