Digital Marketing and Data indeed revolutionised the way we conduct marketing and sales.
How is Data revolutionising marketing and sales?
Alecos Loucaides
Facebook Certified Buying Professional from Facebook Blueprint
Orestis Michael, our Managing Partner, is being officially recognized as a Facebook Certified Buying Professional from Facebook Blueprint, the only certification officially recognized by Facebook. This makes Socialway the first company in Cyprus to hold advertising certifications from both Google and Facebook.
Google Web Designer – A powerful tool for banner ad creation
Graphic design matters as it allows you not only to visually communicate with other people, but it helps you to convey ideas in an effective and beautiful way. Graphic design’s importance is often underestimated, but good design can bring some significant business benefits, such as brand recognition, user friendly interface, build trust and inspire confidence and professionalism. Google makes available a ... Read more
Συνέντευξη Ορέστη Μιχαήλ για Facebook – Cambridge Analytica στο SuperSport FM
Η πρόσφατη συνέντευξη του Ορέστη Μιχαήλ στον ραδιοφωνικό σταθμό SuperSport FM, σχετικά με την υπόθεση Facebook - Cambridge Analytica.
Cyprus internet usage 2017
What are the top internet activities of Cypriots? How do Cypriots use the internet? What do they shop online? What are the reasons for not buying online? With this report we analyse the most important figures from the internet usage in Cyprus from a business perspective and what that numbers mean to a business owner. ... Read more
Google Analytics: How can its top 6 metrics help you build a better digital marketing strategy?
Most people acknowledge the need to create a website, in order to promote their products or services. If you are here reading this article, chances are you do too. Many business owners go on and create a site that looks amazing and works perfectly in their eyes. Then what? How do you know if visitors ... Read more
Ραγδαία ανάπτυξη στους τομείς του #DigitalMarketing και του #SocialMediaMarketing!
Ο Ορέστης Μιχαήλ, Διευθύνων Σύμβουλος στη Socialway, με την ιδιότητα του συντονιστή και καθηγητή στο κλάδο "Διαδικτυακό Μάρκετινγκ & Μέσα Κοινωνικής Δικτύωσης" του Cyprus College παρουσιάζει και επεξηγεί τα πλεονεκτήματα που μπορούν να αποκτήσουν οι φοιτητές του κλάδου και το μέλλον του Διαδικτυακού Μάρκετινγκ για τις επιχειρήσεις. Δείτε ολόκληρη τη παρουσίαση του διετούς προγράμματος "Διαδικτυακό ... Read more
Instagram advertising is now available for Cyprus
The wait is over! If you are looking new ways to reach out to customers and enhance your digital marketing campaign efforts, Instagram advertisements are now available for the Cyprus market. This comes just two months after Twitter also opened its advertising platform for Cyprus. Before you decide to incorporate Instagram advertising to your overall digital marketing ... Read more
Twitter advertising platform is now open for Cyprus!
Twitter is a dynamic social medium with loyal users and high engagement rate. Its users are very active, technology savvy and politically oriented. Twitter users can be opinion leaders and are always interested in news. They exhibit a desire to express opinion on current events. In early September, Twitter opened up its advertising platform to ... Read more
5 things you ought to know about internet usage in Cyprus
If you are considering new ways to promote your business, the internet is a channel you should pay close attention to if you are not already using it. In this article we analyse five important statistical facts about social media usage of Cypriot residences, the age of internet users in Cyprus, the number of computer ... Read more